About Us

5th Floor Consultancy engages with French and European organizations navigating international environments, innovation ecosystems, and strategic partnerships.

The focus is on translating promising ideas and emerging technologies into meaningful collaboration with partners, investors, and decision-makers.

Engagements span both startup and corporate contexts, where innovation often requires aligning multiple stakeholders and navigating complex organizational environments.

Increasingly, these engagements involve organizations moving from exploration of emerging technologies toward real partnerships and concrete initiatives.

Based in Paris, the firm operates across European and international ecosystems.

Meet the Founder

A woman with short blonde hair, wearing a black blazer, pearl necklace, and gold bracelet, smiling outdoors near a brick building.

Teri Jansen 

Founder | Strategic Advisor

With an energetic, entrepreneurial American mindset and professional experience across Chicago, New York, London, and Paris, I bring a distinctive perspective to complex international environments.

“Ideas move forward when the right people are in the room.”

  • Teri advises leadership teams on international growth, combining business development, brand positioning, and investor relations expertise. With a background in compliance and risk management, she supports strategic decisions that strengthen market presence, attract investment, and navigate complex regulatory environments.

  • Teri advises leadership teams navigating international environments, partnerships, and emerging opportunities.

    Her work combines strategic perspective, ecosystem awareness, and business development insight to position initiatives with partners, investors, and decision-makers.

    With experience in regulated sectors and complex organizational environments, she engages where partnerships, innovation initiatives, and leadership decisions intersect.

What we do

Understand the Opportunity

Each engagement begins by examining the situation, the stakeholders involved, and the opportunity at hand. 

This stage focuses on understanding the strategic context in which ideas, partnerships, or new efforts are developing.

Identify the Strategic Path

Once the opportunity is clear, attention turns to positioning and alignment.

This often involves evaluating options, identifying the partners or stakeholders involved, and determining the strategic direction for the project.
How we work

Move Initiatives Forward

With direction established, engagements focus on ensuring that the right conversations take place between the organizations and leaders who can advance the effort.

The objective is simple: turning promising ideas into real partnerships, initiatives, and projects.

Where this work shows up

Work with 5th Floor often begins at moments when organizations are evaluating opportunities, partnerships, or new initiatives.

The examples below illustrate some of the situations where this perspective is most often applied.

  • Two black chess pawns, one standing upright and the other lying on its side, on a plain white background.

    Strategic Partnerships

    Partnership opportunities often begin with a conversation.


    Turning that conversation into a structured initiative requires alignment between organizations and leaders.

  • A close-up of four black binders with colorful tab labels on a white background.

    Investor & Venture Conversations

    Investor discussions shape how opportunities are evaluated.


    Positioning, narrative, and timing influence how those conversations evolve.

  • A statue of Lady Justice holding scales in her right hand and a sword in her left, standing on a decorated column against a clear blue sky.

    Leadership Communication

    Certain meetings determine the direction of organizations.


    Preparation ensures leadership teams enter those conversations with clarity and confidence.

  • A laptop, printed financial charts, and a glass of water on a black desk.

    International Environments

    Operating across borders introduces different expectations around strategy and decision-making.


    Perspective and positioning determine how initiatives are received.

  • Close-up of a book titled 'Brand' with a yellow spine that has the phrase 'REDEFINE YOUR BRAND' printed in black.

    Orangizational Alignment

    Many initiatives involve multiple teams and stakeholders.


    Alignment around priorities allows opportunities to move forward.

  • A person sitting at a table filling out a health insurance form with a pen, with a coffee cup nearby.

    Ecosystem Engagement

    Startups, corporates, investors, and institutions operate within interconnected ecosystems.


    Progress often depends on bringing the right stakeholders into the same conversation.

  • Red shopping bag with red ribbon handles on a tiled floor, illuminated by sunlight.

    Strategic Narratives

    How an initiative is framed often determines how it is understood.


    Clear narratives shape how partners and decision-makers engage.

  • Disassembled smartphone components laid out on a white surface, including circuit boards, connectors, and camera modules.

    Emerging Technologies

    New technologies often sit between technical teams, leadership, and external partners.

    How those technologies are presented often determines whether they gain support.